Culinary Arts Festival: From Canaan to Carthage
Story of the Logo
The logo of the Culinary Arts Festival "From Canaan to Carthage" symbolizes the historical and cultural journey of culinary arts between two regions steeped in rich history and traditions. It reflects the ancient relationship between Canaan and Carthage, where trade and maritime adventures were the foundation of communication and exchange of cultures and food ingredients. The three stars in the logo represent excellence and quality, values encouraged by the festival, where the best chefs and emerging talents come together to share their expertise and creativity. The use of olive branches emphasizes the focus on natural and traditional ingredients that distinguish Mediterranean cuisine.
The colors of the logo convey specific meanings related to the theme and symbols used:
- Dark Blue: Represents wisdom, trust, and seriousness. This color gives the logo a formal and professional touch, reflecting the festival's high quality and noble goals.
- White: Symbolizes purity, simplicity, and peace. The use of white enhances the clarity of the symbols within the logo, giving it a clean and organized appearance.
- Green: Represents growth, nature, and vitality. The green olive branches highlight the importance of natural and traditional ingredients in Mediterranean cooking.
Organized by the International Union of Arab Master Chefs (I.U.O.A.M.C), the festival provides an opportunity to unite people from different backgrounds and cultures to celebrate a rich past and look forward to a future filled with new flavors and culinary innovations. The ship sailing on the waves depicts the ongoing journey of learning and discovery, reflecting the adventurous spirit that brought these cuisines to the world's table.
In summary, this logo embodies the celebration of heritage, innovation, and unity through culinary arts, delivering a strong message about the importance of cultural exchange and shared learning in promoting understanding and harmony among people. Together, these colors create a visual balance that conveys professionalism, heritage, and high quality, which are the core values promoted by the festival.
Exhibition Goals
The Culinary Arts Festival "From Canaan to Carthage," held in Tunisia from October 10 to 15, 2024, aims to enhance cultural exchange and deepen understanding among Mediterranean cultures through culinary arts. The festival seeks to:
- Celebrate Culinary Heritage: Highlight the rich history and shared food traditions between the regions of Canaan and Carthage.
- Promote Local Ingredients: Showcase and utilize natural and local ingredients from the Mediterranean region.
- Educate and Inspire: Offer workshops and training sessions for emerging and professional chefs to exchange new and innovative techniques and recipes.
- Encourage Collaboration: Provide a platform for chefs, farmers, and producers from different countries to foster commercial and cultural cooperation.
- Boost Cultural Tourism: Attract visitors from around the world to Tunisia to enjoy a unique culinary experience and learn about local culture.
Sub-goals:
- Build Cultural Bridges: Strengthen cultural ties through exchange and interaction between chefs and visitors.
- Celebrate Shared Heritage: Focus on traditional dishes and culinary heritage that connect Canaan and Carthage.
- Innovation and Renewal: Stimulate innovation in culinary arts by combining traditional recipes with modern techniques.
Organizers
The exhibition is organized by the International Union of Arab Master Chefs in partnership with several international and local organizations. These partnerships include leading culinary institutions, cultural organizations, and agricultural associations, all aiming to achieve the festival's noble goals.
With this, the exhibition aims to be a distinguished cultural event contributing to enhancing mutual understanding and unity among people through culinary arts.
